Portfolio

SEO Specialist

At Vic Ranci Digital Marketing, we are passionate about driving digital growth through expertly crafted SEO strategies. As a team of seasoned specialists, we leverage extensive experience to deliver measurable results for our clients.

Our diverse portfolio showcases a wide range of successful SEO campaigns, highlighting our ability to significantly boost website rankings, organic traffic, and user engagement. In addition to our specialized SEO expertise, we offer a full suite of digital marketing services to help elevate your online presence and achieve your broader growth objectives.

We tailor our comprehensive plans to meet the unique needs of each project. Let us put our expertise to work for your business - contact us today to discuss how we can drive impactful results.

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Skills

Enhancing the overall user experience on websites to improve rankings and conversion rates, focusing on site navigation, content readability, and page speed.

Keyword Analysis

Comprehensive keyword research to identify high-impact search terms for your business.

Site Audit

In-depth site audit to uncover SEO issues and opportunities for optimization.

On Page SEO

Optimizing web content and HTML source code to boost search engine rankings.

Link Building

Strategic link building to enhance your website's authority and online presence.

Content Strategy

Developing a tailored content strategy to engage and attract your target audience.

Technical SEO

Advanced technical SEO to improve site architecture, speed, and user experience.

Competitor Analysis

Analyzing competitors to identify SEO strategies that will give you an edge.

Content Creation

Creating high-quality, SEO-optimized content to drive traffic and engagement.

Projects

Results Achieved

● Website SEO: Substantial improvement in organic search rankings for competitive diving terms, leading to a notable increase in organic traffic and better engagement from international visitors.
● Conversion Rate: The website rebuild resulted in significantly higher conversion rates, translating into more booking inquiries.
● Google Business Listing: The strategic focus on reviews led to a remarkable increase in both the number and quality of reviews and increasing visibility on Google Maps, which further drove customer inquiries and bookings.

DIVERS PARADISE KOMODO

Bali | 2024 - Present

Project Overview

A long-established dive center in Komodo, Indonesia, aimed to enhance its online presence to increase bookings and attract more international customers. The primary goals were to rank relevant diving terms, modernize the website and improve business listing visibility on google map.

Strategies Implemented

● Rebuilt the website with a modern, user-friendly design focused on user experience and mobile optimization.
● Implemented a tailored SEO strategy, optimizing for high-traffic diving-related keywords and long-tail search terms to increase organic visibility.
● Enhanced their Google Business listing by optimizing key information, leveraging a strategic review acquisition campaign, and ensuring accurate NAP (Name, Address, Phone) consistency across platforms.

PERFORMATEC AUSTRALIA

Bali | 2024 - Present

Project Overview

Performatec, a leading provider of industrial machinery solutions, sought to enhance their online visibility and drive more qualified traffic through targeted SEO and paid advertising.

Strategies Implemented

● Developed an SEO strategy focused on link building to strengthen domain authority and improve search engine rankings.
● Managed a Google Ads campaign targeting specific keywords to drive immediate traffic and conversions.

Results Achieved

● Boosted domain authority and organic rankings through high-quality backlinks.
● Increased website traffic and lead generation through well-optimized Google Ads, leading to higher conversion rates.

Results Achieved

Significantly improved rankings for key CBD-related keywords.
Doubled organic traffic and conversions.
Increased monthly revenue to exceed £50k+

British Cannabis

Bali-UK| Jan 2022 - Present

Project Overview

Aimed to boost Britishcannabis.org's visibility and engagement in the UK's competitive CBD market, targeting enhanced SERP rankings, doubling organic traffic, and increasing revenue.

Strategies Implemented

Conducted SEO audit and keyword research. Optimized content for CBD-related keywords. Improved the website's technical SEO and user experience. Executed a linkbuilding campaign and optimized topical authority.

BambooBlonde

Bali | Aug 2021 - Feb 2022

Project Overview

Partnered with Bambooblonde.com, an online women's clothing retailer, to boost its search visibility and sales. The project aimed to redesign the website for better SEO, increase organic traffic, and enhance conversion rates.

Strategies Implemented

Redesigned the website with SEO in mind, improving site structure, mobile responsiveness, and speed. Conducted keyword research to target potential customers effectively. Revamped content strategy to produce engaging, SEO-optimized content. Fixed technical SEO issues and launched a backlink campaign to improve domain authority. Applied CRO techniques to improve user experience and conversion rates.
Run a Google Ads campaign, specifically search ads, to boost brand visibility and increase the click-through rate for main keywords, which helps with SEO and sales.

Results Achieved

The SEO overhaul for Bambooblonde.com resulted in a substantial increase in organic traffic by over 80%, a 60% improvement in conversion rates, top 5 Google rankings for more than 20 fashion-related keywords, and a 30% decrease in bounce rate, reflecting enhanced user engagement. Increased the Brand visibility as the results from google ads.

Results Achieved

Successfully doubled organic traffic by enhancing the website's SERP rankings for key home decor-related keywords, achieving the project's primary goal of increased visibility and engagement in the competitive Singapore market.

Kulturedeco

Singapore | Mar 2021 - Jan 2022

Project Overview

Partnered with Kulturedeco.com, a home decor e-commerce site targeting the Singapore market. The project focused on boosting traffic amid stiff competition, with the aim of significantly improving search visibility and user engagement.

Strategies Implemented

Conducted a thorough SEO audit to identify areas for improvement. Implemented keyword research to identify and target high-value, relevant keywords for the Singapore home decor market. Optimized on-page content and meta tags to improve relevance and engagement. Improved site architecture and internal linking for better crawlability and user experience. Executed a strategic link-building campaign to enhance domain authority and relevance.

EnsiklomusikaMusic School Bali - Jakarta

Bali | Feb 2021 - Feb 2022

Project Overview

Collaborated with renowned music school Ensiklomusika to optimize their website and Google My Business profiles with location-based SEO strategies focused on securing top local rankings on relevant keywords in Bali and Jakarta to attract more student inquiries and service calls.

Strategies Implemented

Optimized Ensiklomusika's Google My Business listings for their Bali and Jakarta locations by enhancing profiles with accurate information and engaging photos. Conducted local keyword research and tailored on-page optimization and content around high-value terms related to music education and schools in target locations. Built local links and citations to boost rankings and search authority. Encouraged customer reviews on Google My Business to improve local reputation.

Results Achieved

Top 3 local rankings achieved for all targeted music education keywords in Bali and Jakarta.
200%+ increase in organic traffic from local searches within 6 months.
150% rise in student enrollment inquiries from SEO efforts.
75% more positive reviews on optimized Google My Business listings.

Results Achieved

Significant Performance Gains: The campaign resulted in a 120% increase in organic traffic and a 65% rise in Google Ads click-through rates. Ad conversion rates improved by 50%, and the overall website conversion rate grew by 40%. Moreover, first-page rankings were achieved for over 15 crucial luxury bag-related keywords, significantly enhancing visibility and sales, all within a six-month timeframe.

Fin and Mo

US | Feb 2021 - Dec 2022

Project Overview

Finandmo.com, an emerging e-commerce site specializing in luxury bags, underwent a strategic overhaul of its SEO and Google Ads to enhance its online presence and sales performance in a competitive market.

Strategies Implemented

SEO and Google Ads Overhaul: Comprehensive technical SEO audit and optimization, alongside in-depth keyword research for both SEO and PPC, formed the foundation of the strategy. Content strategy was enhanced to align with targeted keywords, while Google Ads campaigns were refined with high-converting keywords and targeted ad copy. A link-building campaign aimed to boost domain authority, and CRO efforts focused on optimizing key landing pages and the checkout process.

PitnPortal - Mining Company

AUS| Mar 2019- Oct 2021

Project Overview

Worked on SEO for Pitnportal.com.au, a company offering mining and equipment solutions in Australia. The goal was to boost their online visibility and attract more visitors.

Strategies Implemented

Checked the website to find areas to improve. Researched keywords related to mining and equipment. Updated the website with these keywords and made content more engaging. Made the website faster and easier to use on phones. Started building links from other reputable sites to increase authority.

Results Achieved

Improved Pitnportal.com.au google rankings for mining-related terms.
Increased the website's traffic with more potential clients visiting.

Results Achieved

Improved TrueRoas’ search engine rankings for E-commerce ads tracking
Increased the website's traffic with more potential leads.

TrueRoas

EU| Mar 2024- Present

Project Overview

Worked on SEO for TrueRoas, a company

Strategies Implemented

The strategy was built on a comprehensive potential organic traffic on Google. True Roas has been relaying their leads from ads which is including Google Ads. We built a strategy where we turned those search ads traffic into an organic traffic. There is a huge benefits from a cost perspective and traffic sustainability in a long-term. The content strategy was enhanced to align with the identified target keywords. We have implemented all the on page attributes for the Google’s algorithm. Additionally, a link-building campaign was implemented to boost the website's domain authority.

Kitn Estates

Bali| Feb 2024- Present

Project Overview

Worked on a Google Ads campaign for Kitn Estates, a company specializing in property development and sales in Bali, Indonesia. The goal was to increase customer inquiries and monthly sales.

Strategies Implemented

Results Achieved

Increased the leads of potential Villa buyers by 600%.
Increased sales in Villa deals.

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